Welcome to Midland Fresh

We are a wholesale of fruit & vegetable supplier.

With over 40 years experience in the fruit and vegetable industry, family owned and operated, we pride ourselves with providing the highest level of service, quality and value to our customers.

We supply various local businesses around the district with a range of fresh fruit and vegetables, as well as pre-cut vegetables, fresh juice, eggs, dry goods and flowers.

We service a range of Clubs, Hotels, Restaurants, Cafes, Bakeries and Butchers, as well as Hospitals, Aged Care Facilities, Childcare Centre’s and local sporting clubs.

Meet the Team

While it takes a whole team to keep things running, the heart of our business starts with this father-and-son duo. Together, we bring decades of experience, commitment to quality and a genuine passion for fresh produce, leading the way for everything we do.

  • Founder

    Steve started the business over 45 years ago with little more than a van, a vision and an early morning routine. What began as a one-man operation has grown into a trusted name in wholesale produce, built on hard work, strong relationships, and an uncompromising commitment to quality. He still shows up before sunrise and still insists he can stack a pallet better than anyone.

  • Director

    As the son of Steve, Shaun grew up in the business and knows it inside out. He now oversees daily operations, ensuring everything runs smoothly while continuing the values of quality, service, and reliability that the company was built on. With a modern approach and deep roots in the industry, he’s proud to carry the family business forward.